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WHAT IS CALLED THINKING?

every illustrated magazine, and every radio program offers all things in the identical way to uniform views. The subjects of science and the concern of thinking are dealt with in the identical manner. However, it would be a disastrous error for us to take the view that the mention of such phenomena merely served to characterize or even criticize our present age. We should fall victim to a disastrous self-deception if we were to take the view that a haughty contempt is all that is needed to let us escape from the imperceptible power of the uniformly one-sided view. On the contrary, the point is to discern what weird, unearthly things are here in the making. The one-sided view, which nowhere pays attention any longer to the essence of things, has puffed itself up into an all-sidedness which in turn is masked so as to look harmless and natural. But this all-sided view which deals in all and everything with equal uniformity and mindlessness, is only a preparation for what is really going on. For it is only on the plane of the one-sided uniform view that one-track thinking takes its start. It reduces everything to a univocity of concepts and specifications the precision of which not only corresponds to, but has the same essential origin as, the precision of technological process. For the moment, we need to keep in mind only that one-track thinking is not co-extensive with the one-sided view, but rather is building on it even while transforming it. A symptom, at first sight quite superficial, of the growing power of one-track thinking is the increase everywhere of designations consisting of abbreviations of words, or combinations of their initials. Presumably no one here has ever given serious thought to what has already come to pass when you, instead of University, simply say "U." "U"—that is like "movie." True, the moving picture theater continues to be different from the academy of the sciences. Still, the designation "U" is not accidental, let alone harmless. It may even be in order that you go in and